The Kula Ring

A podcast for manufacturing marketers

Digital Transformation Episodes

Episode 18

Millennials Leading Digital Transformation

Featuring Zach Garrett, Director, CX Programs & Communities at Belden Inc.

Carman and Jeff welcome Zach Garrett, Director, CX Programs & Communities at Belden Inc., in this episode of The Kula Ring. Zach’s aggressive career path has lead him to a director role in transforming Belden’s digital experience just a few years after his graduation from university. They discuss the opportunities presented by manufacturing marketing, how to get a traditional sales team to play a critical role in digital transformation, the importance of human-to-human marketing, and why large manufacturing companies must embrace Millennials to thrive in today’s market.

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Episode 7

5 Steps to Successfully Protect Your Brand Through Online Seller Enforcement

Featuring Daren Garcia, Managing Partner at Vorys, Sater, Seymour and Pease

In this episode of The Kula Ring, Jeff and Carman get some valuable strategic advice on brand protection through online seller enforcement with topic expert Daren Garcia, managing partner of the Vorys, Sater, Seymour and Pease law firm. During the podcast, Daren walks listeners through five steps to successfully grow your B2B brand in a protected way in ecommerce and online marketplaces.

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Episode 6

Why Mid-Market Manufacturers Must Change Their Mindset for Long-Term Growth in Industry 4.0

Featuring Andrea Olson, podcast host at Women and Manufacturing and CEO at Prag'madik

During this episode of The Kula Ring, Jeff and Carman talk with Andrea Olson, podcast host of Women and Manufacturing and CEO of Prag’madik, a Customer-Centric Operations Consultancy. They chat about the customer-driven changes mid-market manufacturers must adopt in order to achieve long-term growth in Industry 4.0.

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Episode 4

Business Professionals Are Human, Too—The Best Way to Engage B2B Prospects Online

Featuring Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur

In this episode of The Kula Ring, Jeff and Carman chat with Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur who specializes in B2B. They discuss B2B topics including the heartbeat of SEO, the viability of Facebook for B2B, and the threat of Amazon. They also talk about how providing value is key to engaging your B2B prospects online, no matter what the platform.

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Episode 1

Is Your Marketing a Cost Center or a Revenue Generator?

Featuring Chris Schmitt, Senior Director of Strategic Development at the National Association of Manufacturers

In this episode of The Kula Ring, Jeff and Carman chat with Chris Schmitt, Senior Director of Strategic Development from the National Association of Manufacturers. They discuss the importance of using the data from new tools and technology to prove that marketing departments in manufacturing organizations are revenue generators, not just cost centers.

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