The Kula Ring

A podcast for manufacturing marketers

Digital Transformation Episodes

Episode 7

5 Steps to Successfully Protect Your Brand Through Online Seller Enforcement

Featuring Daren Garcia, Managing Partner at Vorys, Sater, Seymour and Pease

In this episode of The Kula Ring, Jeff and Carman get some valuable strategic advice on brand protection through online seller enforcement with topic expert Daren Garcia, managing partner of the Vorys, Sater, Seymour and Pease law firm. During the podcast, Daren walks listeners through five steps to successfully grow your B2B brand in a protected way in ecommerce and online marketplaces.

Listen Now
Episode 6

Why Mid-Market Manufacturers Must Change Their Mindset for Long-Term Growth in Industry 4.0

Featuring Andrea Olson, podcast host at Women and Manufacturing and CEO at Prag'madik

During this episode of The Kula Ring, Jeff and Carman talk with Andrea Olson, podcast host of Women and Manufacturing and CEO of Prag’madik, a Customer-Centric Operations Consultancy. They chat about the customer-driven changes mid-market manufacturers must adopt in order to achieve long-term growth in Industry 4.0.

Listen Now
Episode 4

Business Professionals Are Human, Too—The Best Way to Engage B2B Prospects Online

Featuring Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur

In this episode of The Kula Ring, Jeff and Carman chat with Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur who specializes in B2B. They discuss B2B topics including the heartbeat of SEO, the viability of Facebook for B2B, and the threat of Amazon. They also talk about how providing value is key to engaging your B2B prospects online, no matter what the platform.

Listen Now
Episode 2

RIP to the Marketing ‘Project’

Featuring Monique Elliott, CMO at ABB Electrification Products, Industrial Solutions

In this episode of The Kula Ring, Jeff and Carman talk with Monique Elliott, Chief Marketing Officer at ABB Electrification Products, Industrial Solutions. They discuss the positive effects of addressing marketing ‘projects’ as marketing ‘products’, the changing skill sets required of marketing teams, and working with sales and IT to measure the success of marketing activities.

Listen Now
Episode 1

Is Your Marketing a Cost Center or a Revenue Generator?

Featuring Chris Schmitt, Senior Director of Strategic Development at the National Association of Manufacturers

In this episode of The Kula Ring, Jeff and Carman chat with Chris Schmitt, Senior Director of Strategic Development from the National Association of Manufacturers. They discuss the importance of using the data from new tools and technology to prove that marketing departments in manufacturing organizations are revenue generators, not just cost centers.

Listen Now
Warning!

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.

Close