The Kula Ring

A podcast for manufacturing marketers

E-commerce Episodes

Episode 50

Customer-Centric B2B Channel Management in the Age of Amazon

Featuring D. Bruce Merrifield, President of Merrifield Consulting Group Ltd. and partner at Waypoint Analytics

Posted on September 10, 2019

D. Bruce Merrifield of the Merrifield Consulting Group and Waypoint Analytics brings over 40 years of B2B insight to this episode, in which he talks about how Amazon Business applied learnings from their overwhelming success in online consumer sales to take on legacy B2B distribution channels. Bruce says manufacturers need to radically transform their relationships with distributors—and distributors must reinvent their business models—not only to succeed, but to survive in the Age of Amazon.

Listen Now

Episode 13

Cultivating a B2C Mindset for B2B Manufacturers

Featuring Daniel Williams, Digital Marketing Director at Samtec

Posted on December 10, 2018

In this episode of The Kula Ring, Jeff and Carman talk with Daniel Williams, Digital Marketing Director at Samtec, about how B2B manufacturing marketers can take inspiration from B2C giants like Amazon to provide easier experiences for B2B buyers, the power of data, and where to buy the best socks.

Listen Now

Episode 7

5 Steps to Successfully Protect Your Brand Through Online Seller Enforcement

Featuring Daren Garcia, Managing Partner at Vorys, Sater, Seymour and Pease

Posted on September 17, 2018

In this episode of The Kula Ring, Jeff and Carman get some valuable strategic advice on brand protection through online seller enforcement with topic expert Daren Garcia, managing partner of the Vorys, Sater, Seymour and Pease law firm. During the podcast, Daren walks listeners through five steps to successfully grow your B2B brand in a protected way in ecommerce and online marketplaces.

Listen Now

Episode 5

The New B2B Buyer is Here

Featuring Mike Powers, B2B E-Commerce & Digital Marketing Manager at Hill and Markes, Inc.

Posted on August 20, 2018

During this episode of The Kula Ring, Jeff and Carman talk with Mike Powers, B2B E-Commerce & Digital Marketing Manager at Hill and Markes, Inc. They discuss the differences and similarities between the millennial B2B buyer and the baby boomer B2B buyer.

Listen Now

Newer

Page 3 of 31 23

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.   Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.

Warning!

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.

The Kula Ring

Discover how to attract new customers in niche markets and why all conversions are not equal—read “It’s All Niches Now”

E-commerce Episodes

Subscribe

Get Episodes by Email

About Kula