Website transformations have helped manufacturers get more products online and seen by potential customers, but how do you form a lasting online presence with customers in 2022? Adam Krumbein, Marketing Director at Outward, shares his marketing expertise with us in today’s episode discussing how manufacturers can benefit from using E-commerce. We explore the advantages of connecting to your customers through E-commerce to elevate your brand and product awareness. Adam shares how E-commerce can help to differentiate your products from the competition and transform your marketing strategy.

How can manufacturers with various product portfolios gained from mergers and acquisitions ensure their products are discoverable both on their website and third party domains? In this episode of The Kula Ring, Cynthia Kellam, Global Head of Digital & Enterprise Customer Experience at TE Connectivity, shares how customer experience research led her team to standardize product data in order to improve organic searchability.

Before diving headfirst into a website redesign project, what are the moving parts a B2B marketer or other internal stakeholders should consider? Christina Wegner, Vice President of Marketing for The Vollrath Company, joins Jeff and Carman on The Kula Ring to talk about building the right foundation for your manufacturing company’s website redesign. She talks about developing a “listen-first” approach by assembling a stakeholder team early on in order to identify redesign objectives from feedback across departments.

This week on the Kula Ring, we talk to Ken Novak, the owner of HATCH quantified. Ken walks us through the HATCH methodology, and how he works with organizations to understand their individual audience’s needs, drivers, motivators, and challenges in order to craft and execute strategies that will help them stand out in the market. We talk to Ken about psychology’s role in digital strategy and dive deeper into how the thinking and feeling side(s) of the brain play a role in how you market and sell to your ideal customers.

Brian Baker, the founder of DoDecaHedron Design is our most recent guest on The Kula Ring podcast. He’s worked in the travel industry, spending time at Travelocity, owned an agency, and now has found his way into the building materials industry.