Empowering Your Sales and Marketing Teams for Better Results

Our latest guest on The Kula Ring is Mike Currie, the General Manager of the Desktop Printing Unit at Nexa3D. He works in the 3D modelling business, making industrial 3D printers to bring the next generation of ultra-fast printing to the marketplace. In this episode, Mike talks about how he is creating and setting up his marketing and sales teams for success through leadership, empowerment and collaboration. He shares his strategies on how he’s found success in creating great customer experiences by leveraging the knowledge and expertise of his sales and marketing teams.

Creating Better Digital Experiences for Manufacturing Customers

This week on the Kula Ring, we talk to Ken Novak, the owner of HATCH quantified. Ken walks us through the HATCH methodology, and how he works with organizations to understand their individual audience’s needs, drivers, motivators, and challenges in order to craft and execute strategies that will help them stand out in the market. We talk to Ken about psychology’s role in digital strategy and dive deeper into how the thinking and feeling side(s) of the brain play a role in how you market and sell to your ideal customers.

Best Practices for Globally-Coordinated Manufacturing Marketing and Sales

It’s all about understanding and respecting the nuances between local and global markets to stay agile, shares our latest guest, Ashley Riley, the Director of Global Marketing Campaigns and Content at Nilfisk. In this week’s episode of The Kula Ring, Ashley talks about the power of process and alignment, specifically referencing the RACI setup to keep team members informed and accountable on where they fit into the organization. She dives deeper to talk about how she’s keeping her workforce connected through the power of technology, process automation, and systems to give her team the tools they need to thrive.

Manufacturers Need to Integrate Digital Marketing Strategies to Grow

Brian Baker, the founder of DoDecaHedron Design is our most recent guest on The Kula Ring podcast. He’s worked in the travel industry, spending time at Travelocity, owned an agency, and now has found his way into the building materials industry.

The Dynamics of Recruiting in an Evolving Marketing Industry

Jerry Bernhart, the Principal of Bernhart Associates Executive Search, is our latest guest on The Kula Ring Podcast. Jerry started recruiting in the marketing space in the late ’80s, but when the internet interrupted and changed the world, Jerry knew there would be a huge need for marketers so he jumped all-in and focused more on recruiting, working with organizations like HotJobs, and Monster.

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