The Kula Ring

A podcast for manufacturing marketers

Marketing Strategy Episodes

Episode 15

Testing 1, 2, 3: A Manufacturer’s Iterative Approach to a Website Redesign

Featuring Christina Liebman, Director of Global Marketing and Digital Strategy at Advanced Energy Industries

In this episode of The Kula Ring, Jeff and Carman talk with Christina Liebman, Director of Global Marketing and Digital Strategy, about the iterative website redesign process she recently followed at Advanced Energy Industries. By continuously testing and refining along the way, she was able to meet the objectives set out for the redesign. Christina also discusses the unforeseen challenges she met along the way including working with more vendors than anticipated and educating the team to create mobile-friendly content that would also resonate with international audiences.

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Episode 10

Opportunities for Marketers in the Manufacturing Industry

Featuring Susan Towers, Marketing Director at Miller Fabrication Services

In this episode of The Kula Ring, Jeff and Carman talk with Susan Towers, Marketing Director at Miller Fabrication Solutions. Susan shares her experience in moving between marketing roles in manufacturing and SaaS industries, rebranding a decades old family company, and why the manufacturing field is such an exciting place to work for marketers.

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Episode 9

Driving Results: Practical Lessons For Mid-Sized Manufacturing Marketers

Featuring Scott Holstein, Marketing Manager at Computrols, Inc.

In this episode of The Kula Ring, Jeff and Carman talk with Scott Holstein of Computrols, a New Orleans-Based hardware manufacturer and software company. They discuss how to drive results by aligning the sales and marketing teams, the value of social selling, the challenges of marketing two different business units, and what it takes to go up against goliath competitors.

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Episode 7

5 Steps to Successfully Protect Your Brand Through Online Seller Enforcement

Featuring Daren Garcia, Managing Partner at Vorys, Sater, Seymour and Pease

In this episode of The Kula Ring, Jeff and Carman get some valuable strategic advice on brand protection through online seller enforcement with topic expert Daren Garcia, managing partner of the Vorys, Sater, Seymour and Pease law firm. During the podcast, Daren walks listeners through five steps to successfully grow your B2B brand in a protected way in ecommerce and online marketplaces.

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Episode 6

Why Mid-Market Manufacturers Must Change Their Mindset for Long-Term Growth in Industry 4.0

Featuring Andrea Olson, podcast host at Women and Manufacturing and CEO at Prag'madik

During this episode of The Kula Ring, Jeff and Carman talk with Andrea Olson, podcast host of Women and Manufacturing and CEO of Prag’madik, a Customer-Centric Operations Consultancy. They chat about the customer-driven changes mid-market manufacturers must adopt in order to achieve long-term growth in Industry 4.0.

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