Joseph Lewin, the Marketing Manager at CADENAS PARTsolutions, the latest guest on The Kula Ring, shares that niching down is a necessity for manufacturing marketers. He describes his unique process called The Brand Compass, which helps companies align their brand messaging company-wide. Learn from Joseph as he shares his knowledge on brand positioning and his success using highly targeted niche marketing strategies.
In this episode, Liz Shovlin, the Director of Sales & Marketing for Americas at Nicomatic talks about how niche marketing and traditional sales have helped her build and expand the Nicomatic brand in the Americas. She goes into detail describing the multi-faceted marketing approach she uses that incorporates a mix of social media, content, and traditional sales to deliver the right messages to specific companies and people at the right time. Hear more from Liz on her team’s focused approach to helping customers to discover, buy, and find solutions with Nicomatic’s products.
Hello, manufacturing marketers! Today, I’m pleased to present you with another fine episode from the Kula Ring vault. This conversation with Sander Arts, founder of Orange Tulip Consulting, author, and former VP/CMO with NXP semiconductors gets to the heart of how to tell a better narrative and stay away from the ‘speeds and feeds’ style of marketing that plagues so many B2B industrial organizations. Sander also shares how listening to customers sometimes illuminates a hinge that can be used by salespeople in telling a product’s story in a way that truly differentiates. I hope you enjoy the episode.
Hello, manufacturing marketers! We’re excited to bring you a fresh episode from the Kula Ring vault today with a 2019 interview we conducted with Brittney Zeller, formerly the Marketing Technology and Analytics Manager at American Air Filter. Brittney is now the Director of Marketing and Communications for the Americas, and the lessons she shared are no less relevant today. Learn how AAF chooses marketing technology, how the CRM drives most of their technology selection, not the CMS platform. We’ll also dive into the important symbiotic relationship IT and Marketing need to have given that marketing and sales drive some of the most significant technology spends in most modern B2B manufacturing organizations. Please enjoy Brittney’s episode, I’m certain you will be able to relate no matter where you are in the marketing tech stack continuum.
Hi everyone! Thanks for joining us for another episode from The Kula Ring archives. Today, we’re excited to bring you a conversation with Augie Ray, Senior Research Analyst & Executive Advisor of Customer Experience at Gartner, Inc.