Career development planning and performance assessment can be a challenge for internal marketing teams. In this episode of The Kula Ring, Ryan Benbo, Senior Director of Marketing at Vermeer, talks about the framework they have developed to coach and grow their marketing team’s capabilities. Additionally, he discusses how Vermeer has been able to attract more than 70 talented team members to establish a cross-functional team that acts as an internal agency.
As younger prospects prioritize digital spaces for information-gathering and networking, how can manufacturers create influential, opportunity-generating content? In this episode of The Kula Ring, Adam Peek, Business Development and Channel Partnership Manager at Fortis Solutions Group and Host and Founder of the People of Packaging Podcast, talks about using social platforms to build a personal brand and how he translated visibility gained from the podcast into new business opportunities. Additionally, he talks about how his experience as a former pastor and full-time packaging industry expert plays into his podcast content and he shares tips for how to create and own content that no one else is talking about.
Marketing plans developed last year for 2020 look drastically different now because of the pandemic—not just in the tradeshow arena, but also how new markets are identified. In this episode of The Kula Ring, Jaclyn Wallace, Director of Marketing for Nederman Division North America, covers a variety of topics including how the pandemic is forcing marketing and sales to effectively adapt into the digital space, how customers are driving new business, and the importance of knowledge extraction.
In lean manufacturing environments that focus on product development, how can organizations prevent marketing from becoming an afterthought? In this episode of The Kula Ring, Heather Smriga, Marketing Communications Manager of EaglePicher Technologies, shares how the company’s Voice of the Customer research is fueled by feedback across the enterprise and provides insights on how leveraging different talents in the organization improves their approach to marketing strategy.
Customer demand for real-time data is driving manufacturers to build web-enabled systems to share information more efficiently across channels. In this episode of The Kula Ring, John Joyce, Global Marketing Director of Brennan Industries, talks about how he helped his organization make data more accessible to their distribution channels and partners. He shares insights on how leveraging data improves customer experience and the role of the marketing department in implementing customer-facing technology.
