In this episode of The Kula Ring, Jeff and Carman talk with Drew Richards, Marketing Manager for Hernon Manufacturing, about refining marketing strategies to achieve accurate attribution for campaign reporting and lead generation on a lean marketing budget.

In this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers.

In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that’s in the middle of rapid and fundamental changes to their business model.

In this episode of The Kula Ring, Jeff and Carman chat with Cori Walsh and Jake Jeffords—two marketers who worked for competing manufacturers that have recently both been acquired by Vermeer. They discuss the challenges and opportunities that come with learning to collaborate with a former competitor.

In this episode of The Kula Ring, Jeff and Carman talk with Keith Maki, Director of Marketing and Public Relations at Cascade Engineering, about how Cascade has built a unique manufacturing culture that helps their community, helps the world, and helps them stand out in a crowded marketplace.