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Best Practices for Globally-Coordinated Manufacturing Marketing and Sales

In this week’s episode of The Summer Spotlight Series, we look back on our conversation with Ashley Riley. We talked about the power of process and alignment, specifically referencing the RACI setup to keep team members informed and accountable on where they fit into the organization. She dove deeper to talk about how she kept her workforce connected through the power of technology, process automation, and systems to give her team the tools they need to thrive.

kloeckner metals

Understanding the Value of Marketing as an Investment to Help You Sell

Sales and marketing alignment is huge, and historically, sales and marketing haven’t been best friends. Steven Nghe, Head of Marketing and Communications at Kloeckner Metals, discusses when Kloeckner Metals realized that sales and marketing had changed, and they needed to change with it. He discusses the digitalization of more multidimensional and complex marketing practices that need to be enhanced for sales and marketing to make selling manufacturing more efficient. He also discusses how he gained trust from VPs on marketing being a worthwhile investment by exposing what marketing really is.

Stay Competitive with Asymmetric Marketing Strategies

Using asymmetric marketing can help you stay agile in a highly competitive market, says David Koerner, the VP of Global Marketing for 75F. He and his team have found success by applying an asymmetric lens to their marketing efforts to attract and convert their customers. David believes that marketers need to think outside the box—he talks about examples from Burger King, Five Guys, and Southwest Airlines, where they targeted their audiences in unconventional ways to stay ahead of the competition. Hear more from David Koerner on this episode of The Kula Ring.

Bridging the Organizational Data Gap to Build Better Decision-Making Tools

This week on the Summer Spotlight Series we are digging into data and exploring technology to undercover insights in your organization. We are featuring Ryan Knox, Co-founder of Bridge Digital explores the use of digital tools to create efficiency in all areas of an organization from IT, Marketing, Sales, and more. He discusses the benefits of extracting data vs. using specific tools to help organizations get results that helps them do their job better and the importance of creating excitement for internal change when implementing new technologies. Give this one a listen, it was great the first time and it is great this time!

OKR Alignment is Critical for Successful Marketing Strategies

This week in the Summer Spotlight Series, we are shining our light on Matt Canter and the wonderful conversation we had with him! We talked about objectives and key results methodology he used while at Greenfield Global. With Matt’s diverse background we get a well rounded look at the methods he describes. Utilizing automation and efficient systems with deep organizational alignment, Matt shares his successes. Whether you heard it then or it is new, you can learn something from this chat!

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