The Kula Ring

A podcast for manufacturing marketers

Marketing Strategy Episodes

Episode 31

Making Room for Marketing in a Sales-Driven B2B Manufacturer

Featuring Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation

In this episode of The Kula Ring, Jeff and Carman talk with Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation about finding value for marketing initiatives in a conservative, sales-driven manufacturing company.

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Episode 29

B2B Marketing When Your Customers are in a Rapidly Changing Industry

Featuring John Perry, Chief Marketing & Communications Officer at Power Digital within GE Power

In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that’s in the middle of rapid and fundamental changes to their business model.

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Episode 28

How to Collaborate Effectively with Former Competitors

Featuring Cori Walsh, Marketing Specialist and Jake Jeffords, Director of Marketing and Global Account at Vermeer MV Solutions

In this episode of The Kula Ring, Jeff and Carman chat with Cori Walsh and Jake Jeffords—two marketers who worked for competing manufacturers that have recently both been acquired by Vermeer. They discuss the challenges and opportunities that come with learning to collaborate with a former competitor.

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Episode 25

How Manufacturing Marketers Can Cut the BS

Featuring Sander Arts, CMO, Advisor, and Author of “Cut the Bullsh*t Marketing"

In this episode of The Kula Ring, Jeff and Carman talk with Sander Arts, CMO, Advisor, and Author of “Cut the Bullsh*t Marketing.” They discuss his role in growing a semiconductor manufacturer from the top 20 in the industry into the top 5, and how manufacturing marketers can cut through the BS to get results that really matter.

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