In this episode of The Kula Ring, Jeff and Carman talk with Sean Rossi. Currently the Senior Marketing Director – Demand Generation with Samsung Electronics America, Sean was at RB at the time of this recording. Sean shares insights about the importance of agility in manufacturing marketing, not getting lost in the data, and doing your planning with the end goal in mind.

Carman and Jeff welcome Zach Garrett, Director, CX Programs & Communities at Belden Inc., in this episode of The Kula Ring. Zach’s aggressive career path has lead him to a director role in transforming Belden’s digital experience just a few years after his graduation from university. They discuss the opportunities presented by manufacturing marketing, how to get a traditional sales team to play a critical role in digital transformation, the importance of human-to-human marketing, and why large manufacturing companies must embrace Millennials to thrive in today’s market.

In this episode of The Kula Ring, Jeff and Carman talk with Lew Weiss of Manufacturing Talk Radio and All Metals & Forge Group. Lew shares some of his insights from his long experience as a manufacturing marketing trailblazer, and offers some tips for staying ahead of the game.

In this episode of The Kula Ring, Jeff and Carman talk with Kristin Fallon, Marketing Communications Executive at GE Power, about creative content channels, connecting across cultures, and crafting marketing that works anywhere.

In this episode of The Kula Ring, Jeff and Carman talk with Christina Liebman, Director of Global Marketing and Digital Strategy, about the iterative website redesign process she recently followed at Advanced Energy Industries. By continuously testing and refining along the way, she was able to meet the objectives set out for the redesign. Christina also discusses the unforeseen challenges she met along the way including working with more vendors than anticipated and educating the team to create mobile-friendly content that would also resonate with international audiences.