How Manufacturing Marketers Can Prepare for GA4

In this episode of The Kula Ring, Justin Rinaldi from Safety Speed Manufacturing discusses the impact of switching from Universal Analytics to Google Analytics 4, how to help ease that transition, and ways to adapt to increased privacy regulations.

How A Robotic Forklift Company Markets Online To Manufacturers

BALYO is a global manufacturer of autonomous robotic forklifts. In this episode of The Kula Ring, Jeff and Carman sit down with BALYO’s Global Marketing Director, Rob Patey, to discuss what makes marketing in manufacturing unique. They also talk about the challenges of digital marketing for manufacturing companies, the best way to find and reach customers online, and what sets BALYO apart.

How to Humanize B2B With Design Thinking

In this episode of The Kula Ring, Ellsworth Adhesives Marketing & Digital Experience Manager Jas Kaur talks about how her background in design thinking has helped her lead her organization toward a more human-centric approach to B2B. Her “business to everything” philosophy is guiding a tightly integrated marketing and digital team’s efforts in making their customers’ buying process fast, efficient, and intuitive.

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How a German-Owned Manufacturer Markets Regionally Within the US

Jon LaPorta, Vice President, Marketing, describes to Carman and Jeff how he has helped transform the marketing at Pfannenberg USA—the American arm of a German-owned manufacturer. Jon’s team works locally in order to appeal to the US market. Although they continue to align with headquarters on content and branding, this has allowed them to implement marketing automation, create their own website, and simplify their messaging.

How Manufacturing Marketers Can Get Buy-in for Digital Initiatives

Alex Lovdahl, Digital Experience Manager at Brandt, talks with Jeff and Carman on The Kula Ring about getting leadership’s buy-in for digital marketing initiatives by using results to demonstrate their effectiveness.

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