On this episode of our show, we are chatting with Jennifer Sunshine. Jennifer brings her varied and impressive background to The Kula Ring to discuss the imperative need for sales and marketing alignment to produce results. We talk about how these teams see leads and opportunities and bring those visions together to create more effective marketing and greater sales velocity.

Abby Guo joins The Kula Ring this week to discuss how she has created global marketing strategies for highly technical AI-driven products. We talk about setting yourself apart in the world of AI-driven startups. We also chat about staying at the forefront of technological changes and how important that is. This is an illuminating conversation featuring a topic that has everyone buzzing, AI.

Wayne Thompson of Pineberry Manufacturing joins the show this week to discuss the increased engagement they have garnered through closer collaboration and partnerships with their suppliers and adjacent businesses. We break down how to get started with an initiative like this and some of the pitfalls to avoid.

In this episode, we sit down with Zak Nelson. Zak talks with us about ArKco Sales’ move to having an in-house marketing asset. ArKco saw that the landscape for manufacturing sales rep companies is changing. Zak is ArKco’s answer to this evolving situation. He walks us through the changes they have implemented and how their sales reps have taken to having new branding and collateral. This is a great episode to see how you can utilize new marketing strategies in any field.

Robby Berthume, Head of Marketing at Digitize Designs is on the show this week. Robby shares some of the expertise that he has honed throughout his varied career. We talk about the need for implementing good measurement through strong metrics to ensure your marketing efforts are effective. He also shares some good advice on staying excited and keeping some personality in your corporate brand.