When word-of-mouth is how your product is marketed the most, what are the keys to influencing the messaging among peers? In this episode of The Kula Ring, Matt Fiddes, Founder and CMO of Agility Technologies, explains how they develop their products with the specific needs of their rescue worker customer base in mind. With their FIRSTLOOK brand, they build relationships to introduce the product at all levels in the rescue industry including trainers, influencers, users, and the public tax-paying community. He also describes the importance of customer service to gain a competitive advantage in the first responder community.

Marketing to solve problems for your customers is the highlight from today’s episode. Kristi Flores, Vice-President and Chief Marketing Officer at Tektronix, explores how she uses marketing strategies to understand her customers’ challenges and create customer connections. She explains why customer obsession is one of Tektronik’s core values. By understanding which digital marketing strategies to employ, Kristi is able to create lasting customer relationships and engagement.

Website transformations have helped manufacturers get more products online and seen by potential customers, but how do you form a lasting online presence with customers in 2022? Adam Krumbein, Marketing Director at Outward, shares his marketing expertise with us in today’s episode discussing how manufacturers can benefit from using E-commerce. We explore the advantages of connecting to your customers through E-commerce to elevate your brand and product awareness. Adam shares how E-commerce can help to differentiate your products from the competition and transform your marketing strategy.

Building a storytelling program takes time and patience for an organization to understand their purpose and brand. In today’s episode we welcome back Kristin Fallon, Vice President of Brand and Digital Marketing at GE Healthcare. Kristin walks us through the planning process behind a captivating and long-term storytelling program and her experience working in the healthcare industry during COVID. She provides details on how manufacturers can create their own storytelling program with marketing and strategy tools including templates and a storytelling wrangler.

Growing your marketing team means new strategies and most often, new skills. Mike Zimm, VP of Marketing at Kris-Tech Wire talks about his experience working on both agency and in-house sides of marketing by examining their key differences. He explores how to think through the process of choosing which marketing support will be beneficial to your organization’s goals and teams long-term. Explore the top questions and qualities Mike Zimm recommends you ask your team internally before you partner with a marketing agency.