Greg Palmer, Director of Marketing at National Nail, talks with Carman and Jeff about how the marketing and product teams work together to use a customer-centric approach to product development. They also discuss which channels National Nail finds successful when launching products including trade shows, social media, and print.

Steve Miller of The Adventure LLC discusses why focusing on building strong relationships with key accounts is critical to generating ROI at trade shows.

Tom McLaughlin, US Marketing Manager at Nord Drivesystems, shares how a sales-driven manufacturing organization can enhance the ROI of their trade show presence through public relations, email marketing, and social media prior to and after the show.