When examining industrial manufacturers’ go-to-market (GTM) architecture, one pattern stands out: most GTM programs are built for how companies used to buy — not how they buy today. The Q3 2025 Industrial Buyer Pulse research crystallizes this gap in a way few datasets have before. It shows that buyers are no longer moving through a […]
An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.
A short time ago Jeff and Carman, our founders and hosts of The Kula Ring, joined Chris Moody on The Sunnyside Up Podcast. If you are unaware, it is a wonderful podcast created by our partners at Demandbase. As a market leader in the Account Based Marketing software space, the folks at Demandbase certainly understand […]
Manufacturing marketers are turning their attention to Account-Based Marketing to augment more traditional digital marketing channels. If you’re still learning about what ABM is and why you might need it, have a read of this account-based marketing blog post that our own Floyd Peyton wrote over three years ago. While the technologies may have evolved since then, the description of the methodology […]
Watch the webinar co-hosted by Terminus and Kula Partners to learn how an ABM strategy can help you execute highly targeted, personalized marketing to your most qualified accounts and the individuals within them.
