B2B E-Commerce

The Two-Website Problem: How Poor Integration and Accessibility Can Kill $50,000 Online Orders

Topic: B2B E-Commerce, Industrial Buyer Pulse Research Report, Manufacturing Marketing

A growing number of industrial buyers are willing to place orders worth $50,000 or more entirely online — but only with suppliers whose digital experiences match the quality of their products. In Kula Partners’ latest Industrial Buyer Pulse survey, we asked 263 industrial buyers across North America about how they research and engage with suppliers. […]