James over at Modern Marketing has a great post about where the world of marketing is going. I agree with him on many points. Over here on the other side of the pond I feel consensus is building too… it’s not a consensus about what to do in this new world of marketing but, rather, that the old assumptions […]
Simple question maybe…. but: What defines a customer? When I couldn’t figure out today how to make a permanent change to my Facebook email address security preferences (it keeps reverting back even though it seemingly accepts my changes), I clicked help on the bottom of the Facebook homepage. When the FAQ’s didn’t help, I clicked […]