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We are thrilled to announce the launch of our brand-new podcast network, The ManuCast Podcast Collective! This exciting venture brings together a diverse range of shows, each with unique voices, stories, and insights from around the world of B2B manufacturing. Whether you’re looking to dive deep into industry insights, explore new ideas, or just enjoy […]

Trade shows are often a fundamental part of the marketing and sales mix for B2B manufacturers. However, very few manufacturers are accurately tracking the ROI of their trade show efforts. This playbook details the proven process for making your trade show and event appearances more measurable and conversion-focused.