Account-Based Marketing

Getting Started With ABM: Gain Early Wins and Avoid Missteps

In a showcase of the Kula Partners team, Floyd Blaikie, VP of Strategy, explains how manufacturing marketers can benefit from developing a strategy with multi-year goals before getting started with ABM. Then with this roadmap, they can better align with sales to gain early wins. Floyd also provides tips on avoiding common ABM missteps.

The Art of Integration: Merging Brand and Solutions

In this episode of The Kula Ring, we welcome David Starck, Senior Director of Corporate Marketing at ProMach. David shares his unique journey from a background in graphic design and copywriting to leading corporate marketing strategies for a company with over 50 brands. They discuss the challenges and opportunities of managing a diverse portfolio, the creative approaches to marketing in the manufacturing sector, and how ProMach successfully integrates new acquisitions while maintaining a strong brand identity. Tune in to hear about innovative campaigns and strategic insights from one of the industry’s leading marketers.

Hear our other conversations with ProMach here:
https://kulapartners.com/thekularing/troubleshooting-time-tips-for-manufacturing-content-success/
https://kulapartners.com/thekularing/a-manufacturing-brand-integration-playbook/

The Evolution of Marketing in Manufacturing: A Data-Driven Approach

This week, The Kula Ring is diving into transforming marketing operations with Cory Kniepp, Director of Strategic Planning and Marketing Operations at Nidec Motor Corporation. We look at how industrial manufacturers are leveraging data-driven insights and AI to revolutionize marketing strategies, bridging the gap between B2B and B2C marketing approaches. We explore the journey from traditional marketing services to advanced marketing operations and the pivotal role of technology and AI in those efforts.

Putting Your In-House Engineering to Work in Your Marketing Efforts

This week The Kula Ring is all about Thought Leadership. We are sitting down with Sean O’Brien who has successfully integrated a thought leadership-backed marketing strategy at his highly specialized industrial manufacturing company. We discuss a myriad of ways to distribute this type of work and how to develop the key people within your firm to be excellent examples of thought leaders.

Harnessing Agility and Education to Market a New Brand

This week The Kula Ring is talking with Jillian Childs of Turntide Technologies. Jillian walks us through the intricacies of marketing a sustainability-driven startup. We discuss how much of the marketing effort comes down to education and its inherently circular nature. We also look at the similarities and differences between a startup of this nature and some of her previous work with luxury brands.