On this episode of our show, we are chatting with Jennifer Sunshine. Jennifer brings her varied and impressive background to The Kula Ring to discuss the imperative need for sales and marketing alignment to produce results. We talk about how these teams see leads and opportunities and bring those visions together to create more effective marketing and greater sales velocity.
Abby Guo joins The Kula Ring this week to discuss how she has created global marketing strategies for highly technical AI-driven products. We talk about setting yourself apart in the world of AI-driven startups. We also chat about staying at the forefront of technological changes and how important that is. This is an illuminating conversation featuring a topic that has everyone buzzing, AI.
Andy Jensen of Sunstone Engineering joins the show this week to talk about a really interesting marketing case study. Sunstone marketed to almost exclusively engineers in verticals like aerospace and electronics. Then, a couple of years ago, an unheard-of order for small light-duty welders came through from one of their dealers, then another, and another. Overnight Sunstone was thrust into an emerging market. Production and marketing at Sunstone had to pivot and pivot fast. Andy walks us through the changes that have taken place at Sunstone and how they have managed this rapid, unexpected growth.
Herbert Staten Jr. joins The Kula Ring this week to talk about highlighting the beauty of the product you manufacture. Herbert discusses how he considers emotion and personal engagement when developing marketing strategies in industrial manufacturing. We also discuss the potential for vertical differentiation in social media platforms. This fantastic chat offers a refreshing approach to industrial B2B marketing.
In this episode, we sit down with Zak Nelson. Zak talks with us about ArKco Sales’ move to having an in-house marketing asset. ArKco saw that the landscape for manufacturing sales rep companies is changing. Zak is ArKco’s answer to this evolving situation. He walks us through the changes they have implemented and how their sales reps have taken to having new branding and collateral. This is a great episode to see how you can utilize new marketing strategies in any field.
