In this episode of The Kula Ring, Jeff and Carman talk with Nick Goellner, Marketing Director of Advanced Machine & Engineering and Partner and Managing Director of MakingChips podcast. Nick shares his experience selling modern marketing techniques to a third generation manufacturing business, how authenticity (or the lack thereof) contributes to the success of content marketing, and how manufacturers can benefit from offering unique kinds of content.

Carman and Jeff talk to Jeff Smeltzer, Marketing and Communications Lead at MetOcean Telematics, in this episode of The Kula Ring. They discuss how to get buy-in for digital initiatives at traditional organizations, the role of trade shows in the marketing mix, and how to approach content creation in a way that’s driven by technical resources yet curated by marketing.