In this episode, Liz Shovlin, the Director of Sales & Marketing for Americas at Nicomatic talks about how niche marketing and traditional sales have helped her build and expand the Nicomatic brand in the Americas. She goes into detail describing the multi-faceted marketing approach she uses that incorporates a mix of social media, content, and traditional sales to deliver the right messages to specific companies and people at the right time. Hear more from Liz on her team’s focused approach to helping customers to discover, buy, and find solutions with Nicomatic’s products.

Hi everyone! Thanks for joining us for another episode from The Kula Ring archives. Today, we’re excited to bring you a conversation with Augie Ray, Senior Research Analyst & Executive Advisor of Customer Experience at Gartner, Inc.

Using asymmetric marketing can help you stay agile in a highly competitive market, says David Koerner, the VP of Global Marketing for 75F. He and his team have found success by applying an asymmetric lens to their marketing efforts to attract and convert their customers. David believes that marketers need to think outside the box—he talks about examples from Burger King, Five Guys, and Southwest Airlines, where they targeted their audiences in unconventional ways to stay ahead of the competition. Hear more from David Koerner on this episode of The Kula Ring.

“You have to talk to engineers to get the right information,” says Sannah Vinding, the Executive Director of Product Development and Marketing at VCC, our latest guest on this week’s episode of The Kula Ring podcast. Sannah has a unique mix of skills with a background in mechanical engineering, and a passion for marketing, she shares her tips and advice on how to better engage and target engineers to get them looking at your products and service offerings online. This episode also dives into the impact the pandemic has had on the manufacturing industry. Learn from Sannah how she believes organisations can rethink their marketing strategy to pivot to this new way of working.

‘Video is the strongest tool to build a brand,’ says our latest guest Vern Oakley, the CEO and Creative Director of Tribe Pictures. Vern is a video marketing expert with over 30 years in the industry creating films, videos, and commercials. Vern talks about why he believes video content is a powerful tool for your marketing strategy. He shares tips on being authentic on camera and how to work with CEOs when filming videos. Learn from Vern’s three decades of industry knowledge on how you can incorporate video into your organization’s marketing strategy.