Hi everyone! With the Kula Ring audience growing so much over the past while, chances are Dear Listener that you might be new here! With that in mind, we are going to be periodically sharing with you some brilliant insights manufacturing marketers need now that come from Kula Ring episodes you probably haven’t heard yet.

Among the manufacturing marketers we talk to, developing technical content that is engaging and meets engineers at their level is a significant challenge. In this week’s episode, Adam Kimmel—a technical content writer for engineers and founder of ASK Consulting Solutions—shares the tricks of the trade. Learn from Adam how to translate engineering knowledge into engaging content people actually want to read.

In this week’s episode, co-hosts and Kula Partners principals, Jeff White and Carman Pirie, talk about niche orientation marketing. They talk about the Niche Navigator, a model and exercise they created to assess and understand where businesses fall ranging from low to high niche market orientation. Listeners can look forward to learning examples of niche market orientation, learn pitfalls that could impact their marketing strategies and tips to enhance their marketing efforts.

Wade Prue, Kula’s Director of Operations, discusses the importance of fostering a culture of quality assurance testing for marketing teams within manufacturers. Learn how to apply QA thinking to any marketing initiative in the manufacturing organization.

How can manufacturing marketers apply inbound methodology to the point where multiple departments rely on it? In this episode of The Kula Ring, Yazz Krdzalic, VP of Marketing at Trenton Systems, who is a self-described Hubspot fanatic, talks about how HubSpot has helped align the marketing, sales, and service teams at his organization to grow their customer pipeline, and serve customers better.