John Eklund, Vice President of Marketing at ProMach, joins Jeff and Carman on The Kula Ring to discuss his playbook for integrating multiple companies into their house of brands after they are acquired. From collateral updates and cross-selling to websites and a centralized tech stack, learn how ProMach brings their acquired companies into the fold.
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Connecting with your channel partners as a manufacturer is vital for every step of the buyer’s journey. Are you a manufacturer looking for new ways to improve your communication with channel partners and customers? Then this episode is for you. Joshua Rich, President and CEO of Bullseye Software, has been supporting manufacturers with location technology for over twenty years. Learn why location technology is a must have tool for manufacturers to grow their customer base and their relationships with dealers, distributors, and partners.
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Sales and marketing alignment is huge, and historically, sales and marketing haven’t been best friends. Steven Nghe, Head of Marketing and Communications at Kloeckner Metals, discusses when Kloeckner Metals realized that sales and marketing has changed, and they needed to change with it. He discusses the digitalization of more multidimensional and complex marketing practices that need to be enhanced for sales and marketing to make selling manufacturing more efficient. He also discusses how he gained trust from VPs on marketing being a worthwhile investment by exposing what marketing really is.
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Brian Baker, the founder of DoDecaHedron Design is our most recent guest on The Kula Ring podcast. He’s worked in the travel industry, spending time at Travelocity, owned an agency, and now has found his way into the building materials industry.
In this episode, Brian shares how manufacturers should integrate digital marketing solutions into their business. He suggests they align their traditional marketing channels with digital strategies to optimize their brand’s reach which will, in turn, expand their customer base and increase their selling opportunities. Listen in as Brian dives deeper with specific examples of how he’s accomplished it in the past.
Jerry Bernhart, the Principal of Bernhart Associates Executive Search, is our latest guest on The Kula Ring Podcast. Jerry started recruiting in the marketing space in the late ’80s, but when the internet interrupted and changed the world, Jerry knew there would be a huge need for marketers so he jumped all-in and focused more on recruiting, working with organizations like HotJobs, and Monster.
Listen in to our conversation with Jerry, as he shares this 30+ years of knowledge and advice on the best recruiting practices for attracting and retaining top talent, his opinions on remote/hybrid work, and his point of view on the future evolution of the marketing industry.
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Hello, manufacturing marketers! We’re excited to bring you a fresh episode from the Kula Ring vault today with a 2019 interview we conducted with Brittney Zeller, formerly the Marketing Technology and Analytics Manager at American Air Filter. Brittney is now the Director of Marketing and Communications for the Americas, and the lessons she shared are no less relevant today. Learn how AAF chooses marketing technology, how the CRM drives most of their technology selection, not the CMS platform. We’ll also dive into the important symbiotic relationship IT and Marketing need to have given that marketing and sales drive some of the most significant technology spends in most modern B2B manufacturing organizations. Please enjoy Brittney’s episode, I’m certain you will be able to relate no matter where you are in the marketing tech stack continuum.
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Hi everyone! With the Kula Ring audience growing so much over the past while, chances are Dear Listener that you might be new here! With that in mind, we are going to be periodically sharing with you some brilliant insights manufacturing marketers need now that come from Kula Ring episodes you probably haven’t heard yet.
So let’s get right to it – here’s a fabulous episode on why Products, not Projects are the future for marketing featuring Monique Elliott … formerly of ABB and now SVP Global Marketing, Industrial Automation at Schneider Electric. Enjoy the episode!
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Among the manufacturing marketers we talk to, developing technical content that is engaging and meets engineers at their level is a significant challenge. In this week’s episode, Adam Kimmel—a technical content writer for engineers and founder of ASK Consulting Solutions—shares the tricks of the trade. Learn from Adam how to translate engineering knowledge into engaging content people actually want to read.
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In this week’s episode, co-hosts and Kula Partners principals, Jeff White and Carman Pirie, talk about niche orientation marketing. They talk about the Niche Navigator, a model and exercise they created to assess and understand where businesses fall ranging from low to high niche market orientation. Listeners can look forward to learning examples of niche market orientation, learn pitfalls that could impact their marketing strategies and tips to enhance their marketing efforts.
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Wade Prue, Kula’s Director of Operations, discusses the importance of fostering a culture of quality assurance testing for marketing teams within manufacturers. Learn how to apply QA thinking to any marketing initiative in the manufacturing organization.
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Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers. Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.
