The Kula Ring

A podcast for manufacturing marketers

Digital Transformation Episodes

Episode 74

Building a B2B Marketplace Using Blockchain

Featuring Lisa Butters, General Manager for GoDirect Trade at Honeywell

Building trust on an e-commerce platform is about more than just posting pictures and prices. How can manufacturers digitize the $4-billion per year used aerospace parts industry while ensuring transparency? In this episode of The Kula Ring, Lisa Butters, General Manager for GoDirect Trade at Honeywell, talks to Jeff and Carman about how blockchain technology is key to winning over sellers to use the GoDirect Trade marketplace, how they’re drawing on the intuitive design of B2C platforms, and why a legacy manufacturer like Honeywell is driving this innovation.

Listen Now
Episode 70

Maximize Your Resources by Consolidating Your Tech Stack

Featuring Jon Sujecki, Director of eCommerce and Digital Marketing at Enerpac

With a small centralized marketing team tasked with digital transformation, step one for Jon Sujecki, Director of eCommerce and Digital Marketing at Enerpac, was to evaluate the company’s websites. On The Kula Ring, Jon discusses with Jeff and Carman the challenges and benefits of consolidating their tech stack, including sacrificing flexibility to be able to do more for less.

Listen Now
Episode 69

How to Humanize B2B With Design Thinking

Featuring Jas Kaur, Marketing & Digital Experience Manager at Ellsworth Adhesives

In this episode of The Kula Ring, Ellsworth Adhesives Marketing & Digital Experience Manager Jas Kaur talks about how her background in design thinking has helped her lead her organization toward a more human-centric approach to B2B. Her “business to everything” philosophy is guiding a tightly integrated marketing and digital team’s efforts in making their customers’ buying process fast, efficient, and intuitive.

Listen Now
Episode 67

Creating a Unified Content Strategy Across a Global Marketplace

Featuring Courtney Sperlich, Marketing Director at The Duha Group

In this episode of The Kula Ring, Courtney Sperlich—Marketing Director at The Duha Group, an international manufacturer of colour marketing tools—discusses her organization’s challenges in scaling and interpreting marketing content for global and local customers. Colour has universal impact, but its appeal can vary dramatically between geographical regions. Courtney talks with Jeff and Carman about her 16-year career at The Duha Group and how they approach digital transformation, content distribution, and marketing their expertise to a diverse range of buyers.

Listen Now
Episode 59

Meeting Your Customers Where They Are

Featuring Michael Blake, Director of Marketing at KM International

Michael Blake, Director of Marketing for KM International, joins Jeff and Carman to discuss his company’s ecommerce launch, the evolution of their trade show strategy, and how he thinks video will be the differentiator between manufacturers that get ahead and ones that fall behind. In discussing these different marketing and sales tactics, Michael gets at the heart of KM International’s forward-thinking strategy: meeting their customers where they already are.

Listen Now
Episode 58

How a German-Owned Manufacturer Markets Regionally Within the US

Featuring Jon LaPorta, Vice President, Marketing, Pfannenberg USA

Jon LaPorta, Vice President, Marketing, describes to Carman and Jeff how he has helped transform the marketing at Pfannenberg USA—the American arm of a German-owned manufacturer. Jon’s team works locally in order to appeal to the US market. Although they continue to align with headquarters on content and branding, this has allowed them to implement marketing automation, create their own website, and simplify their messaging.

Listen Now
Episode 57

Using Video To Build and Strengthen Customer Relationships

Featuring James Stanaway, Director of Marketing, Epilog Laser

James Stanaway, Director of Marketing at Epilog Laser, talks with Carman and Jeff about how video content plays a major role in their marketing strategy. From creating how-to videos that support their customers post-purchase, to co-creating video with customers and showcasing user-generated content, James shares how Epilog has grown its YouTube channel to over four and a half million views—along with how they track each video’s contribution to sales.

Listen Now
Episode 54

Smart Factory Adoption, Rethinking Education, and Jumpstarting Digital Manufacturing: ManufacturED Special Compilation Part 2

Featuring Paul Wellener, Vice Chairman of Deloitte LLP and Leader of the US Industrial Products & Construction Practice; Dr. Gary Bertoline, the Dean of Purdue Polytechnic Institute; and Raj Batra, President of Digital Industries at Siemens USA.

As official media sponsors at ManufacturED 2019 in Chicago, The Kula Ring had the pleasure of podcasting onsite, interviewing leaders at the forefront of digital transformation in manufacturing.

This special compilation episode focuses on smart factory adoption, rethinking education, and jumpstarting digital manufacturing. Hear three short interviews with Paul Wellener, Vice Chairman of Deloitte LLP and Leader of the US Industrial Products & Construction Practice; Dr. Gary Bertoline, the Dean of Purdue Polytechnic Institute; and Raj Batra, President of Digital Industries at Siemens USA.

Listen Now
Episode 53

Finding Top Talent and Enabling Your Teams To Do ‘Deep Work’: ManufacturED Special Compilation Part 1

Featuring Stephen Gold, CEO of MAPI; Cal Newport, acclaimed author; and JoAnna Sohovich, CEO of The Chamberlain Group

As official media sponsors at ManufacturED 2019 in Chicago, The Kula Ring had the pleasure of podcasting onsite, interviewing leaders at the forefront of digital transformation in manufacturing.

This special compilation episode focuses on the importance of finding top talent and enabling your teams to do ‘deep work’, including three short interviews with Stephen Gold, CEO of MAPI; Cal Newport, acclaimed author; and JoAnna Sohovich, CEO of The Chamberlain Group.

Listen Now
Warning!

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.

Close