In this episode of The Kula Ring, Jeff and Carman talk with Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation about finding value for marketing initiatives in a conservative, sales-driven manufacturing company.
Sales and marketing alignment is huge, and historically, sales and marketing haven’t been best friends. Steven Nghe, Head of Marketing and Communications at Kloeckner Metals, discusses when Kloeckner Metals realized that sales and marketing has changed, and they needed to change with it. He discusses the digitalization of more multidimensional and complex marketing practices that need to be enhanced for sales and marketing to make selling manufacturing more efficient. He also discusses how he gained trust from VPs on marketing being a worthwhile investment by exposing what marketing really is.
When all the players in the industry are using the same visuals, how do you stand out? In this episode of The Kula Ring, Monique Elliott, SVP of Global Marketing at Schneider Electric, Industrial Automation, discusses their challenger approach to bring industrial automation to life through different visuals that also appeal to the end-user. She also discusses how core campaign pillars are used to guide marketing strategy from visuals to thought leadership to earned media.
In this episode of The Kula Ring podcast, we’re joined by marketing leadership expert and organizational psychologist Thomas Barta. He’s worked with hundreds of companies over his 20-year career to facilitate and lead organizational transformations. On the podcast, Thomas shares how marketers can build better relationships with the C-suite and achieve buy-in on their ideas. Diving deeper, he shares three core gaps that can limit a marketer’s potential: skills, power, and trust. We round out the episode speaking with Thomas about future marketing trends, focusing on the importance of data technology.
Our latest guest on The Kula Ring is Mike Currie, the General Manager of the Desktop Printing Unit at Nexa3D. He works in the 3D modelling business, making industrial 3D printers to bring the next generation of ultra-fast printing to the marketplace. In this episode, Mike talks about how he is creating and setting up his marketing and sales teams for success through leadership, empowerment and collaboration. He shares his strategies on how he’s found success in creating great customer experiences by leveraging the knowledge and expertise of his sales and marketing teams.