The Kula Ring

A podcast for manufacturing marketers

Marketing Strategy Episodes

Episode 19

Starting with the End in Mind

Featuring Sean Rossi, Senior Marketing Director - Demand Generation at Samsung Electronics America

Posted on February 5, 2019

In this episode of The Kula Ring, Jeff and Carman talk with Sean Rossi. Currently the Senior Marketing Director – Demand Generation with Samsung Electronics America, Sean was at RB at the time of this recording. Sean shares insights about the importance of agility in manufacturing marketing, not getting lost in the data, and doing your planning with the end goal in mind.

Listen Now

Episode 18

Millennials Leading Digital Transformation

Featuring Zach Garrett, Director, CX Programs & Communities at Belden Inc.

Posted on January 28, 2019

Carman and Jeff welcome Zach Garrett, Director, CX Programs & Communities at Belden Inc., in this episode of The Kula Ring. Zach’s aggressive career path has lead him to a director role in transforming Belden’s digital experience just a few years after his graduation from university. They discuss the opportunities presented by manufacturing marketing, how to get a traditional sales team to play a critical role in digital transformation, the importance of human-to-human marketing, and why large manufacturing companies must embrace Millennials to thrive in today’s market.

Listen Now

Episode 17

Leading the Pack in Manufacturing Marketing

Featuring Lew Weiss, Host of Manufacturing Talk Radio and President of All Metals & Forge Group

Posted on January 22, 2019

In this episode of The Kula Ring, Jeff and Carman talk with Lew Weiss of Manufacturing Talk Radio and All Metals & Forge Group. Lew shares some of his insights from his long experience as a manufacturing marketing trailblazer, and offers some tips for staying ahead of the game.

Listen Now

Episode 16

How Global Companies Can Create Universal Marketing

Featuring Kristin Fallon, Marketing Communications Executive at GE Power

Posted on January 15, 2019

In this episode of The Kula Ring, Jeff and Carman talk with Kristin Fallon, Marketing Communications Executive at GE Power, about creative content channels, connecting across cultures, and crafting marketing that works anywhere.

Listen Now

Episode 15

Testing 1, 2, 3: A Manufacturer’s Iterative Approach to a Website Redesign

Featuring Christina Liebman, Director of Global Marketing and Digital Strategy at Advanced Energy Industries

Posted on January 7, 2019

In this episode of The Kula Ring, Jeff and Carman talk with Christina Liebman, Director of Global Marketing and Digital Strategy, about the iterative website redesign process she recently followed at Advanced Energy Industries. By continuously testing and refining along the way, she was able to meet the objectives set out for the redesign. Christina also discusses the unforeseen challenges she met along the way including working with more vendors than anticipated and educating the team to create mobile-friendly content that would also resonate with international audiences.

Listen Now

Episode 12

Don’t Be Blinded By Your Data

Featuring Logan Dunn, Marketing Director and Chris Silva, Digital Marketing Manager at ClearBags

Posted on November 27, 2018

In this episode of The Kula Ring, Jeff and Carman talk with Logan Dunn and Chris Silva of ClearBags about avoiding vanity metrics, finding the numbers that matter for your company, and building the right tech stack.

Listen Now

Episode 10

Opportunities for Marketers in the Manufacturing Industry

Featuring Susan Towers, Marketing Director at Miller Fabrication Services

Posted on October 29, 2018

In this episode of The Kula Ring, Jeff and Carman talk with Susan Towers, Marketing Director at Miller Fabrication Solutions. Susan shares her experience in moving between marketing roles in manufacturing and SaaS industries, rebranding a decades old family company, and why the manufacturing field is such an exciting place to work for marketers.

Listen Now

Episode 9

Driving Results: Practical Lessons For Mid-Sized Manufacturing Marketers

Featuring Scott Holstein, Marketing Manager at Computrols, Inc.

Posted on October 16, 2018

In this episode of The Kula Ring, Jeff and Carman talk with Scott Holstein of Computrols, a New Orleans-Based hardware manufacturer and software company. They discuss how to drive results by aligning the sales and marketing teams, the value of social selling, the challenges of marketing two different business units, and what it takes to go up against goliath competitors.

Listen Now

Episode 8

What it Takes to Be a Marketing Leader in the Digital Age

Featuring Nikki Kapilevich, Director of Global Marketing at MTS Sensors

Posted on October 1, 2018

In this episode of The Kula Ring, Jeff and Carman talk with Nikki Kapilevich, Director of Global Marketing at MTS Sensors. Nikki shares her experience leading two B2B manufacturers through the branding challenges of a merger/acquisition, and discusses the skills required to be an effective leader in the digital age.

Listen Now

Episode 7

5 Steps to Successfully Protect Your Brand Through Online Seller Enforcement

Featuring Daren Garcia, Managing Partner at Vorys, Sater, Seymour and Pease

Posted on September 17, 2018

In this episode of The Kula Ring, Jeff and Carman get some valuable strategic advice on brand protection through online seller enforcement with topic expert Daren Garcia, managing partner of the Vorys, Sater, Seymour and Pease law firm. During the podcast, Daren walks listeners through five steps to successfully grow your B2B brand in a protected way in ecommerce and online marketplaces.

Listen Now

Newer

Page 12 of 13«‹10 111213 ›

Older

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.   Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.

Warning!

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.

The Kula Ring

Discover how to attract new customers in niche markets and why all conversions are not equal—read “It’s All Niches Now”

Marketing Strategy Episodes

Subscribe

Get Episodes by Email

About Kula