Jerry Bernhart, the Principal of Bernhart Associates Executive Search, is our latest guest on The Kula Ring Podcast. Jerry started recruiting in the marketing space in the late ’80s, but when the internet interrupted and changed the world, Jerry knew there would be a huge need for marketers so he jumped all-in and focused more on recruiting, working with organizations like HotJobs, and Monster.
Matt Canter, our latest guest on The Kula Ring, dives into the objectives and key results methodology he and his team are applying to their marketing strategies to target and grow Greenfield Global’s four main pillars: customer experience, retention, acquisition, and brand positioning. Matt has a diverse work background with unique experiences in several industries including sports marketing, cannabis, and luxury travel. He’s currently the Director of Marketing at one of America’s largest ethanol producers, packagers, and distributors—Greenfield Global. Listeners will learn how Matt uses automation and efficient systems paired with a deep organizational alignment to achieve Greenfield Globals’s marketing objectives.
Joseph Lewin, the Marketing Manager at CADENAS PARTsolutions, the latest guest on The Kula Ring, shares that niching down is a necessity for manufacturing marketers. He describes his unique process called The Brand Compass, which helps companies align their brand messaging company-wide. Learn from Joseph as he shares his knowledge on brand positioning and his success using highly targeted niche marketing strategies.
In this episode, Liz Shovlin, the Director of Sales & Marketing for Americas at Nicomatic talks about how niche marketing and traditional sales have helped her build and expand the Nicomatic brand in the Americas. She goes into detail describing the multi-faceted marketing approach she uses that incorporates a mix of social media, content, and traditional sales to deliver the right messages to specific companies and people at the right time. Hear more from Liz on her team’s focused approach to helping customers to discover, buy, and find solutions with Nicomatic’s products.
Hello, manufacturing marketers! Today, I’m pleased to present you with another fine episode from the Kula Ring vault. This conversation with Sander Arts, founder of Orange Tulip Consulting, author, and former VP/CMO with NXP semiconductors gets to the heart of how to tell a better narrative and stay away from the ‘speeds and feeds’ style of marketing that plagues so many B2B industrial organizations. Sander also shares how listening to customers sometimes illuminates a hinge that can be used by salespeople in telling a product’s story in a way that truly differentiates. I hope you enjoy the episode.