This week on the show we are talking about bringing an organization up to speed with organizational marketing and sales alignment. We met with Matt Lukens who has brought his wealth of experience from working with larger on-demand manufacturers to Flex Interconnect Technologies to revolutionize their marketing prowess. We discuss the technology that he is implementing as well as the changes to framing and thinking about customer retention and increased revenue.

This week The Kula Ring is featuring Thomas Lewis, a marketing expert with 28 years of experience in the semiconductor industry. Thomas chats with Jeff and Carman about his philosophy on what makes an effective, well-aligned marketing team, making sure that transparent communication and cross-organizational buy-in are achieved and fostered. We get into the nitty-gritty of how he creates this atmosphere and the things to avoid when actioning this plan for your organization.

The Kula Ring is joined by Pierre Tannoux this week. Pierre has worked with some incredible B2B and B2C manufacturing organizations in his career and he sits down with us this week to share some of what he has learned. We talk about big bets, those marketing strategy moves where you put all the chips on the line. We also talk about the pitfalls of pilot programs and how to avoid them. This episode is fantastic and includes The Super Bowl and Carman threatening to make the episode three hours long because he is so excited about what our guest brings to the conversation.

This week The Kula Ring is all about Thought Leadership. We are sitting down with Sean O’Brien who has successfully integrated a thought leadership-backed marketing strategy at his highly specialized industrial manufacturing company. We discuss a myriad of ways to distribute this type of work and how to develop the key people within your firm to be excellent examples of thought leaders.

This week on The Kula Ring, we’re exploring how culture influences the marketing strategies of international brands. Sandra Babic joins us to share some of her experience transitioning from Germany to start marketing a German brand here in North America. We discuss the differences in sustainability, messaging and relationship building. Finally, we discuss the regionality that exists here in the U.S. and Canada, these incredibly large nations.