This week on the show we are talking to Stephanie Austin from Zentech Manufacturing. She has just begun a journey of illuminating the manufacturing world to those outside of it. Through talking to people on the manufacturing floor she is telling the story of modern manufacturing for prospective employees and customers alike. This is a cool approach and we are lucky enough to be a part of the conversation early.

This week on The Kula Ring we got a chance to sit down with Lori Raymond. Lori is the CEO of Tourmaline Enterprises, a thermal inkjet printer manufacturer in California. We discussed tiered marketing strategies. Creating messaging for process engineers, distributors, and consumers alike. Additionally, Lori shared stories from her experience of being a female CEO in a historically male dominated field. This is an insightful episode, why are you still reading!? Start listening.

Marketers talk about building brand awareness, getting seen, being known. What if your brand is known the world over, but you have the task of introducing it in the Americas? Eric Graham is on the show this week discussing how he is doing that with Seeley. An Australian brand that is ubiquitous everywhere that isn’t the Americas. We discuss how he is leveraging solidified brand and marketing strategies to replicate global success in an emerging market. Plus, we talk about wine, what’s better than that?

So many marketers are battling behemoth competition in their industries. So how does David arm themselves against Goliath? Amy Cooper of Atlas Carbon has found some particularly excellent stones to put in your sling. Amy works in an industry that is heavily influenced by regulation and legislation, meaning the competition is deeply entrenched. Still she has found a way to ensure her and Atlas Carbon can carve out their fair share (and maybe a little more), this week on The Kula Ring.

The connection can’t be missed on this one! Funnel, water, see that? Jim Lauria is here to talk about some strategies that have worked well for him and Mazzei around content creation and marketing. Adding value to not only his own company but to Mazzei’s partners as well. Jim brings a ton of knowledge and experience on what content looks like done right, and how an AI will never replace the human touch.