Business Strategy

Fatal Flaws of the Funnel: Why B2B Manufacturers Must Take a People-Centered Approach to Sales & Marketing

Topic: Account-Based Marketing, Business Strategy, Digital Marketing

Type: Articles & Guides

Is your B2B manufacturer’s marketing and sales strategy shaped by “The Funnel”?  The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and […]

Kula Partners Releases Synchrostack: the Integration Platform that Connects WooCommerce to Anything

Topic: Business Strategy, Development

Type: Articles & Guides

Halifax-based digital agency Kula Partners today announced the release of Synchrostack, a proprietary integration platform which helps businesses using WooCommerce—the most popular ecommerce platform on the web—connect ecommerce with their entire tech stack. Synchrostack is marketed beyond Kula Partners’ manufacturing focus and is borne out of the demand for savvy ecommerce businesses to be able […]

Designing Manufacturing Websites for Everyone & Avoiding Accessibility Lawsuits

Topic: Business Strategy, Design, Development, Insights

Type: Articles & Guides

I’ll start with a question: do you know if your website can easily be accessed and used by someone with a disability? Many marketers don’t know that guidelines exist for developing an accessible website, let alone that if their website is not designed and maintained to be accessible by people with disabilities, that they’re actually […]

The QSP Trap & How Manufacturers Can Achieve Effective Brand Differentiation

Topic: Business Strategy

Type: Articles & Guides

This article was originally published on the Gardner Business Media Marketing Blog. There is one common brand positioning trap that captures more manufacturers than any other. In fact, the trap is so commonplace that many actually believe it is folly to not fall into it. Ask most manufacturers to define what sets them apart from their competitors, and […]

21 Tips for Creating a High-Performing International Manufacturing Website

Topic: Business Strategy, Design, Development, Digital Marketing

Type: Articles & Guides

Manufacturers face a number of unique challenges when it comes to their websites. There are factors that typically make manufacturing websites different, such as B2B ecommerce, or dealer and distributor models. Manufacturing websites, perhaps more than sites in any other industry, serve as a critical piece of your buyer’s journey. No one is a better authority […]

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