Kula Partners—a digital firm based in Halifax, Nova Scotia, Canada and serving manufacturing clients across North America—has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers. The Kula Ring features conversations with top manufacturing executives from across the continent. Focusing on marketing, sales, and business development, the podcast seeks to uncover […]
Manufacturing marketers working with a distributor or dealer network face unique challenges. Among them is that sinking feeling of frustration we can have as marketers when we know we’re generating leads, but we’re unsure of how they’re being managed after we send them into the dealer network. Too often, when we think about accountability in […]
If you offer a product or service that requires a very defined type of buyer, chances are you should be marketing your product or service with just as much focus. High-value accounts that are qualified to purchase your product may deserve more of your undivided attention—perhaps to the point that you individually tailor your tactics […]
Your leads are armed with more information than ever, and they’re often savvy enough to do the research required to make a decision before they make first contact with your organization. So what does that mean for you when you’re trying to attract and nurture leads and win more customers? And how do you set […]
Web designers often talk about user experience as a key component of their work. In this context, user experience describes what someone actively using the site thinks about the experience of using the site, and how good or bad that may be. But what about the other side of user experience? What knowledge, history, or […]