In a world where technology is continually reshaping our industries, the line between human intuition and artificial intelligence remains an important topic. Join us as we explore the evolving landscape of manufacturing marketing, looking at how innovation and AI are redefining the way we connect, create, and communicate. This episode of The Kula Ring with Jarid Hockert reflects on the synergy between tradition and technology, and what it means for the future of our craft.

In this episode of The Kula Ring, we delve into the art of bringing personality to B2B manufacturing marketing. Join us as we explore how authenticity and human touches can transform a brand’s presence, making it more relatable and engaging. Our guest shares insights on leveraging social media, maintaining a balance between fun and professionalism, and the importance of strategic, consistent content. Tune in to discover how to unbox the full potential of your B2B marketing strategy.

This week, The Kula Ring is diving into transforming marketing operations with Cory Kniepp, Director of Strategic Planning and Marketing Operations at Nidec Motor Corporation. We look at how industrial manufacturers are leveraging data-driven insights and AI to revolutionize marketing strategies, bridging the gap between B2B and B2C marketing approaches. We explore the journey from traditional marketing services to advanced marketing operations and the pivotal role of technology and AI in those efforts.

This week The Kula Ring returns to the world of packaging. We are talking to Stephen Clysdale a self-proclaimed “packaging nerd” and a man who has his pulse on the recent developments in packaging technology. We break down some of the work that is going into packaging sustainability and the innovations that are around the corner. This is a great conversation that any manufacturer that uses packaging can learn something from.

This week on the show we are talking about bringing an organization up to speed with organizational marketing and sales alignment. We met with Matt Lukens who has brought his wealth of experience from working with larger on-demand manufacturers to Flex Interconnect Technologies to revolutionize their marketing prowess. We discuss the technology that he is implementing as well as the changes to framing and thinking about customer retention and increased revenue.