In this episode, Liz Shovlin Burnett joins The Kula Ring again to explore the challenges small and mid-sized manufacturers face in talent acquisition and adapting to modern growth strategies. Liz highlights the pressing talent shortage in manufacturing and shares insights from the IMTS trade show, where a surge of women in manufacturing roles is helping to bridge the gap. She also discusses how technology, especially digital marketing tools, can support growth. Liz advocates for a strategic, agile approach that leverages both technology and focused talent investments to stay competitive in the rapidly changing landscape that SMEs face.

In this week’s episode, Lucy Chen discusses long-term strategic marketing planning and how to move from working in isolation to collaborating effectively. We explore how to keep a clear long-term vision while dealing with short-term pressures. Lucy shares her approach to aligning teams, highlighting the need for patience, accountability, and welcoming ideas—even if they feel awkward at first. She believes in creating lasting value that benefits the entire industry, rather than just focusing on immediate results. This episode covers many topics, and Lucy offers a lot of helpful insights.

In this week’s episode, co-hosts and Kula Partners principals, Jeff White and Carman Pirie, talk about niche orientation marketing. They talk about the Niche Navigator, a model and exercise they created to assess and understand where businesses fall ranging from low to high niche market orientation. Listeners can look forward to learning examples of niche market orientation, learn pitfalls that could impact their marketing strategies and tips to enhance their marketing efforts.

In a world where technology is continually reshaping our industries, the line between human intuition and artificial intelligence remains an important topic. Join us as we explore the evolving landscape of manufacturing marketing, looking at how innovation and AI are redefining the way we connect, create, and communicate. This episode of The Kula Ring with Jarid Hockert reflects on the synergy between tradition and technology, and what it means for the future of our craft.

In this episode of The Kula Ring, we delve into the art of bringing personality to B2B manufacturing marketing. Join us as we explore how authenticity and human touches can transform a brand’s presence, making it more relatable and engaging. Our guest shares insights on leveraging social media, maintaining a balance between fun and professionalism, and the importance of strategic, consistent content. Tune in to discover how to unbox the full potential of your B2B marketing strategy.