So, you are a rockstar marketer (obviously) and you have increased incoming leads in a major way. What now? How do you manage that growth, that success? Brian Critchfield of Airgain is on the show this week giving us some insight into managing phenomenal growth (like 12x growth). We talk about helping the sales team with new leads at different stages of the funnel. Managing the huge uptick in data to sift through. And, how to keep everyone on the team engaged and driving the common goal forward.

Sherry Chapman the VP of Marketing at Fortera, joins The Kula Ring this week. Sherry illuminates what Fortera, a green cement start-up, is working on; Building partnerships with counterparts in the industry, and drawing new road maps for economic development, for products that are yet to hit the market. This is a fantastic chat about green industry.

Jim Lauria is here to talk about some strategies that have worked well for him and Mazzei around content creation and marketing. Adding value to not only his own company but to Mazzei’s partners as well. Jim brings a ton of knowledge and experience on what content looks like done right, and how an AI will never replace the human touch.

Jake Jevric joins The Kula Ring this week to discuss how deep relationships and technical know-how are incredibly important in industries where customers have options when it comes to picking suppliers. We get into what it takes to be a leader in technical sales and marketing. We also get into how both a top-down and bottom-up approach can be employed to ensure a unified customer experience.

Lauren Scott of Acuity Brands and host of The Resilience Report is on the show this week giving us some significant insights into how the landscape of sustainability is evolving. We cover the new regulations and guidelines that are coming into effect as well as the need to ditch greenwashing and get into the real impact that our sustainable practices are having. Plus, Lauren sneaks in a nod to Arnold Schwarzenegger in the episode, not an easy feat! Lauren is immensely knowledgeable in this field, you are going to want a pen and paper close by for this one.