Bridging the Organizational Data Gap to Build Better Decision-Making Tools

This week on the Summer Spotlight Series we are digging into data and exploring technology to undercover insights in your organization. We are featuring Ryan Knox, Co-founder of Bridge Digital explores the use of digital tools to create efficiency in all areas of an organization from IT, Marketing, Sales, and more. He discusses the benefits of extracting data vs. using specific tools to help organizations get results that helps them do their job better and the importance of creating excitement for internal change when implementing new technologies. Give this one a listen, it was great the first time and it is great this time!

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Brewing up Change: Teaching Your Customer Base How to Diversify

We got a chance to chat with Ashlei Urwiller from Norland International this week on the show. Which led to a few first on The Kula Ring! Ashlei and Norland are doing some interesting work in their marketing efforts that include broadening what their customers can do. We also talked about how Norland puts their own products to work for themselves, leading to a fantastic understanding of what their customers need in the field. This is a good one folks!

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Paving the Way for More Women in Manufacturing

Kicking off the Summer Spotlight Series, we are going to feature Meaghan Ziemba. Her voice and presence is top tier, we loved talking to her then and are so happy to have her leading the charge in the Summer Spotlight Series. | Mavens of Manufacturing host Meaghan Ziemba started the live video broadcast series to help close the gender and skills gap in the manufacturing industry. The show is a place for women in the male-dominated industry to share their stories and support one another, as well as offer mentorship for women at the start of their careers. The Mavens community also works with the education system in the US to better inform young women and girls about manufacturing or engineering career pathways.

Marketing, Social Media, and Community: The Great Divide

We have all caught ourselves thinking about what the world has become, or what comes next for us. This week we are talking to Peter Hedger, who has put some concerted effort into understanding this conundrum. As a B2B manufacturing marketer he has some key insights into what might be coming next for us marketers. In a world saturated with social media and pandemic fallout Peter thinks community is going to be more important than ever.

Decoding Manufacturing Marketing for Non-Marketers

As marketers, the conversation invariably comes up: “what do you actually do?” Sometimes, that conversation leads to non-marketers putting in their two-cents on the process. Suzi McNicholas, Director of Marketing and Transformation at Johnson Controls, tells us that this is because everyone is a consumer of something and has been marketed to at some point. In this episode, Suzi helps explain what makes B2B marketing in a manufacturing context unique.